By Mary Matton on October 18, 2017

The weather is changing, the leaves are falling off the trees in the Northeast, and at Alyce, that makes us supremely aware that the Gifting Season is right around the corner.  Since we launched the Alyce gifting platform, we’ve powered thousands of gifting success stories for our clients, so in the spirit of giving, it’s time to share.  Here are the top 3 truths we’ve learned about the power of gifts:

First: Gifting creates connection.

We live in an increasingly digital world, and despite the fantastic speed and measurability that comes from digital engagement with our prospects, customers and employees, the downside of these digital ties that bind is that we often don’t actually feel connected at all. Yet operating outside of our digital engagement ecosystem just isn’t feasible in most organizations today. Here’s where personalized gifting can bridge the gap between our best engagement intentions and the channels we use to engage: Gifting creates connection, and it has the power to transform an early stage, unqualified lead into an engaged conversation with an actual human — the holy grail for lead nurturing success in the eyes of many marketing and sales leaders.

Second: Gifting is empowering.

Too often when we think about gifting, we focus on the recipient experience alone.  That’s not bad, it’s just not sufficient to see the entire big picture of opportunity here.  Think about the last time you “nailed it” and sent the perfect gift, the one that totally resonated with the personality and preferences of the receiver.  How did you feel?  You felt great!  And we know it, because our customers tell us these stories all the time.  Sending the perfect gift – and being part of that moment when someone receives it and thanks you for it – feels great.  You — the prescient, powerful gifter – are on top of the world, because you know you put a smile on someone’s face.  You made that happen.  And you can’t wait to do it again.  That’s the kind of inspiration and motivation behind great gifting that our clients – especially our sales clients – tell us about all the time.

Third: Gifting is good business.

On the surface of it, gifting is an expense, sure. But once gifting becomes something personal, impactful, and measurable – now your gifting expense is an investment in your success. One gift that resonates and creates engagement is powerful. But an entire AI-powered campaign of “the right gift for the right person at the right time” is the foundation of measurable impact on business results. And we’re thrilled that Alyce is creating that winning moment for so many individuals, teams and businesses around the world.

So happy gifting season to all of you, from all of us here at Alyce.  Cheers!

 

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