Alyce Love: Meet Christina Nalband

By Mary Matton on September 17, 2021

Welcome to Meet Alyce, a series where we’ll introduce you to a member of the Alyce team every other week.

Alyce is made up of empathetic, authentic, caring, kind, fun-loving and interesting people who want to build something great and do some good along the way.

This week, we’re proud to introduce you to Christina Nalband, Director of Sales based out of St Petersburg, Florida.

Learn More About Christina

Q: What originally drew you to Alyce?
Being in Sales, it’s always super interesting for me to sell a solution that solves a daily issue for myself and for Sales Reps. Also, just being in the MarTech space. In my previous position I had exited the MarTech space. So, #1, I was missing that, and #2, I was seeking a company that solved those daily pains of being an Account Executive and a leader of AEs.

Alyce had a really loud brand in the market, and being that it’s 2021, COVID caused a lot of destruction in Sales in general, and it made it more relevant than ever to find a new way to break through the noise. After looking into the product, I was actually asked to be in an Alyce webinar. Being interested in the product and then meeting some of the people who worked here, both of those things combined really led me to being super interested in becoming an employee because a great product and cool people to work with matched exactly what I was looking for, and it solved being back in the MarTech space. But also building a company around a huge pain for Account Executives and Sales leaders on a daily basis.

Q: Best advice to give to future Alyce teammates?
You have to want to build something. In my mind, there’s two very clear paths when you think about a Sales role – you work at a company that’s built and you’re more focused on turning the dial a little to the left or the right. You’re tweaking things that are already in place. Or, you join a company like Alyce, which is growing rapidly. We’re moving fast and we’re breaking things.

You have to want to be part of that. You have to be OK with being uncomfortable. For example, If a company has 1,000 employees, you have a very comfortable onboarding process and you know what your place is every day. At a company like Alyce, you’re not going to feel that way, you’re going to feel uncomfortable. So I think people need to be able to thrive in that uncomfortable and take that as an entrepreneurial step. You have full reign to craft your position and help build this company.

Just making sure that you are wanting to be part of the solution. You have to be comfortable with being uncomfortable and being open to change.

Q: What has been your proudest moment working at Alyce?
I’m extremely hard on myself, so I think remaining calm when in meetings with my team is something that is non-negotiable for me. I don’t want AE’s to feel anything going on that’s leadership and up on a daily basis.

Remaining calm in that moment of flux and pressure is super important to me. So I’m proud of that. There’s been a lot of change, so I think just remaining calm in all of that.

Q: What’s the best gift you’ve ever been given?
My girlfriend bought me a trip to Aruba for Christmas one year. First of all, that’s a very generous gift, but aside from it being generous, it just created a really cool experience for us to go on. Not only was it super exciting, but it was something to look forward to at the same time.

Q: What is your favorite part about working for Alyce?
I came here because I like to build. I like that we have a serious challenge ahead of us, and not a challenge that’s scary, but a challenge that is pretty real. We are a growing tech company, and we’re going to have to work really hard to hit some of the goals that we have, but that gets me up in the morning. That type of thing keeps me going in a Sales leadership position.

I’m the type of person that likes to help bring a company from X amount of revenue to X amount of revenue. I don’t love just turning the dials and being at a company where you’re just another number.

We’re at a company where the CEO knows you by your first name and you can really build relationships based on who you are. We live up to the personal brand in the company, and that’s also what we’re giving outside of the company. I think it’s a combination of building (I love that and am excited about that) and the people here also want to do that, but also want to get to know who you are and not just have you be a number, which is very important to me.