Think about the types of content you consume online each and every day.
Me personally? I watch a ton of videos – whether it’s educational marketing lessons, researching vendors, scrolling through my Instagram, or watching sports highlights (when that was a thing. It’s fine, I’m fine.), video has become the channel I find myself engaging with the most.
Studies say I’m not alone either – 96% of buyers find video helpful when making purchase decisions online (Vidyard) and rank video as the #1 content asset they would like to see from brands (HubSpot).
The transition to video in B2B marketing and sales has been happening for a while, just think about it. How many videos do you see as you scroll through your LinkedIn feed now versus two years ago.
Why do buyers prefer it?
Because it’s the simplest and easiest way to get relevant content in a quick and engaging way.
Vidyard discovered that video landing pages, that is landing pages that incorporate a video, can convert up to 80% higher than those without video.
That’s an insane boost.
That’s why today, we’re launching Alyce Video Landing Pages, so Alyce customers can create standout digital experiences for customers with relevant video content that boosts engagement of personal gifting campaigns.
Alyce Video Landing Pages were built to get more out of your personal gifting strategy.
Sending a tailored note and a relatable gift to your prospects is already personal.
When you add video, you’re adding more context to your outreach to prospects and customers.
Here Are Some Ways You Can Use Video Landing Pages
- Add an Explainer Video
When you’re trying to connect with prospects for the first time, a personal gift is a super effective way to kickstart that relationship. But it’s also important to provide some relevant context as to why you’re reaching out. Some members of our BDR team add a quick explainer video to their campaigns to give recipients a quick look at our company, on the same page that they can accept their gift. - Feature an Account-Based Video
One of our Strategic Account Executives, Zack McAuley, has large accounts that he’s going really deep into. For each account, he has a campaign in Alyce to target that account, and has a video on the landing page from him with a message relevant to that account in particular. - Promote a Program or Campaign with Video
So, the reason you’re reading this post is because we launched some product today! To promote that launch to our customers, we sent them all a gift with a hype video to get them pumped. - Introduce Yourself with Video for Rep-Specific Campaigns
One of Account Executives, Jordyn Fahey, has her own Alyce campaign that’s just for her to send personal gifts to accounts in her territory. Because they’re all her accounts, she added a video of herself to the campaign to introduce herself and put a face to the name behind the gift.
Here’s How Alyce Video Landing Pages Work
For any campaign in Alyce, all you need to do is get the video embed link from any video hosted in your favorite video platforms (YouTube, Vimeo, Wistia, or Vidyard) and add that link to your campaign.
Once you add the link, all gifts you send from that campaign will feature that video on the gift landing page. It’s as easy as that. Your team members will still go through their usual gifting flow in Alyce, where they’ll be able to preview the landing page with the video you selected, they’ll send it out, and you’ll start creating even more engaging experiences for your recipients.
Want to learn more about how you can use personal gifting and video to create and advance relationships with your prospects and customers? Reach out!
Mary Matton
Mary Matton is the Growth Marketing Manager for Alyce, and is obsessed with all things inbound and demand gen. Outside of work, her #5to9 interests include perfecting her mobile photography, the quest for the perfect iced coffee, and spending time with the people most important to her.