Blog

The TL;DR of the DirectFail Webinar

Want the recording from this webinar? Check it out here! Last week, our Sr Product Marketing Manager, Blake Grubbs, and Brand Content Marketing Manager, Sara Pion, put on a webinar we called “Don’t Make Direct Mail a DirectFail”, where they…

Alyce All-Stars Featuring Rob Rankin

The Alyce All-Stars program is designed to highlight Alyce Customers who have mastered the art of “personal gifting.” An All-Star prioritizing building rapport, earning trust, and generating loyalty over making someone feel like a number. They challenge the status quo…

State of Swag 2020: How B2B Swag Management and Usage is Shifting

We set out to learn a bit more about how swag management is currently handled by B2B companies to learn more about what needs to change moving forward.

Introducing a Gift Invitation That Empowers Businesses To Give Back

Receiving a piece of direct mail can be a moment of delight! Or… it could be a total flop. Either the piece of mail itself is irrelevant, or the unboxing experience itself falls flat. At Alyce, we try to make…

Support Charities That Are Helping Those Affected By COVID-19

All around us, there are communities that are being affected by the COVID-19 virus, whether they’re in our own communities or around the world. Below is more information on some organizations helping out in this crisis, as well as links to donate directly today.

TL;DR of the Lets Get Phygital Webinar: Bring The Physical To The Digital World

Last week, our director of demand gen, Nina Butler, and director of customer marketing, MK Getler, put on a webinar we called “Let’s Get Phygital”, where they explored how you can stay personal with your digital events and bring the physical world into the digital world.

Alyce All-Stars Featuring Brian Grover

Brian Grover, the VP of Global Sales Development for Infinidat, is our All Star this week. His life motto is "Just because you dig it, doesn't mean others do."

How to Avoid The Direct Mail Prospecting Gifts Budget Fail

As more companies move to remove workforces, don't halt your direct mail efforts and flood the digital space with more noise to try to grab your prospect's attention. Create a process that’s all about them. Because that’s how you create relationships in the first place.

Tip Tuesday: Why Passing Leads From Sales To Marketing Can Help Align Your Teams

The most important reason our marketing and sales teams are successful is because of their thoughtful alignment and the close relationship they’ve created together.

Alyce All-Stars Featuring Sarah Wylie

Sarah Wylie, Marketing Programs Manager at Bandwidth Inc. is our All Star this week! If you're looking for Sarah when she's not at work, you can find her with a mojito in her hand, cheering on the Duke basketball team.

Alyce Launches Integration with Adobe, Providing Seamless Campaign Management, Reporting, and Attribution Within Marketo Engage

Broadening its Enterprise Integration Program, Alyce for Marketo Engage Empowers Marketers to Deliver Personal Experiences to Buyers and Measure the Impact of their AI-powered Gifting Strategy Natively within Marketo Engage

Use Automation for Good: 5 Ways Alyce for Marketo Makes You a More Personal Marketer

Today we launch Alyce for Marketo, a best-in-class Marketo integration that gives all the marketers that live in Marketo all day, the tools they need to deliver more personal and engaging experiences through all of their program automation and measure the impact like never before possible.Â