While gifts that hit the mark can bring amazing results to your ABM program, gifts that fall short can increase negative sentiment and create roadblocks. In this session, you’ll learn how 6sense partnered with Alyce to drive personalization and prioritization in their direct gifting program. You’ll see how 6sense uses Alyce to break through with personalized gift experiences for accounts and contacts prioritized by the 6sense platform – and the results this combined approach has generated.
Mary Matton
Mary Matton is the Growth Marketing Manager for Alyce, and is obsessed with all things inbound and demand gen. Outside of work, her #5to9 interests include perfecting her mobile photography, the quest for the perfect iced coffee, and spending time with the people most important to her.