Writing the perfect follow-up is as simple as ABP. Now, you’ll need to learn how to perfect the timing of your follow up after sending an Alyce gift.
The following sequences are best practices for building a follow-up cadence after send-ing an Alyce gift. These are just a starting point for you and your team; we suggest reviewing your sequence at least every 3-6 months to make adjustments for your industry, ICP, and audience. A quarterly or semi-annual review will give your team an opportunity to review the results, double down on copy or channels that work, or optimize areas of underperformance.
Mary Matton
Mary Matton is the Growth Marketing Manager for Alyce, and is obsessed with all things inbound and demand gen. Outside of work, her #5to9 interests include perfecting her mobile photography, the quest for the perfect iced coffee, and spending time with the people most important to her.