“Omni-channel experience” Remember that buzzword?
About five years ago that was all anyone ever talked about in Demand Generation. While this approach sought out to deliver a seamless experience for marketers, gaps in technology and methodology hindered our ability to deliver on that vision.
So now that new technologies exist- (we’re looking at you, intent data and marketing automation-) Demand Generation and Marketing Operations are a match made in heaven. How do you harness the power of these technologies and teams to deliver a respectful, relevant, and personal experience to your audiences across all of your channels?
Join us for a tantalizing tactical talk with some of the industry’s most thought-provoking and thoughtful contributors to the space.
Mary Matton
Mary Matton is the Growth Marketing Manager for Alyce, and is obsessed with all things inbound and demand gen. Outside of work, her #5to9 interests include perfecting her mobile photography, the quest for the perfect iced coffee, and spending time with the people most important to her.