OFFICE HOURS
In this Alyce original series, the best minds in Sales and Marketing share the lessons they learned outside of the classroom to build more relatable and authentic brands.
This Week: Episode 11
The Future of Events
After many folks had to shift their in-person strategies to fully digital in 2020, 2021 is proving to offer more opportunities to diversify the event experience. SVP and GM at Saastr, Amelia Ibarra, shares her vision for the future of events.
Previously on Office Hours:
Season 1
Season 2
Episode 5
36 min
What it Takes to Build Rapport and Earn Trust
Trust isn't something that is easy to come by in the sales process, but when it's established, it's the key to your team closing more deals. Kim Walsh, VP of HubSpot for X shares her experience as a senior leader on the importance of building trust - both as a core value in selling and as a core value of leadership.
Episode 2
21:30
Using PX in Conversational Marketing
You wouldn't let a paying customer wander around your store for an hour before you helped them, so why should your website be any different? In this episode, MK learns from Mark Kilens, VP of Content and Community at Drift, about ways to optimize your website for PX.
Episode 3
36:30
The Future of Field is Now
The definition of field marketing is evolving beyond large trade shows. And in our opinion, that's for the better. Hear what's changing (and what remains true) and how you can uplevel your skill set for the modern day "field" with Becky Martins, Head of Field Marketing and ABM in North America at Zuora.
Episode 4
21:02
You Can't Do ABM Without Getting Personal
ABM used to be all about meeting the right buyers, at the right time and at the right place. But there is now a fourth element to consider - you need to be meeting buyers in the right way and leave a memorable impression through your ABM experience.
You Can't Do ABM Without Getting Personal is presented by Elise Hudson, Enterprise ABM Experience Specialist for Adobe.
Episode 5
22:34
Creating Memorable Moments Through Content
We live in a time where digital attention is sparse, and consumer expectations for relevant and relatable content is going up. Who better to speak on where content fits when creating one to one experiences for your audience than Jessica Vogol, VP of Marketing at Moveable Ink.
Episode 6
36:35
Thinking About Content with Context
On Jared's path to being a professional creative, it's always been about developing two way flow experiences. Two way flow is something that marketers don't always think about these days as automation and scale have optimized for one way flow and output. Learn from Jared (Co-founder, Tobe Agency) on how he thinks about establishing two way flow and emotional resonance through media.
Episode 7
27:43
Personal Experience through the MarTech Ecosystem
For decades, Scott Brinker has helped marketers and sellers understand that it’s not about how much you have in terms of technology but it’s how you use that technology that makes any one company that much more effective at reaching their audiences.
And it’s the companies that are thinking about their customers even before they’ve become their customers, and utilizing technology to manage that experience end to end, that are the real stand outs.
Episode 8
23:49
How to Combine Authenticity with Marketing Automation
“It’s not just about a persona, it’s about understanding and having empathy for a person.”
With as little time as we have and as many contacts we have to engage with, automation has scaled many of our processes. But, using this resource been at the expense of our authenticity. Learn from Sydney Sloan, CMO of Salesloft the key to balancing both automation and authenticity.
Episode 9
27:43
The Thin Line Between Authentic and Performative Marketing
“Marketing today is not about products or widgets, it’s about a movement.” Dr. Nika White of Nika White Consulting is a leading expert in the practices of Diversity, Equity, and Inclusion. With so many ways for brands to show up for movements, she shares how marketers can align their words with action.
Episode 10
22:28
If You Build It, Will They Come?
Kevin Lau, the Global Head of Customer Advocacy at Adobe has always been passionate about the role of community in marketing. In a BONUS episode of Season 2 of Office Hours, Kevin shares with his expertise in bringing folks together as more than a community: as a movement. And asks the question: If you build it, will they come?
Episode 10
28:10
The Fastest Path to Pipeline
There is both an art and a science to building the most efficient and effective path to qualified pipeline. In this episode, Jenna Quigley, Director of Pipeline Marketing at RingCentral, shares her tips for creating experiences that balancing both art and science in pipeline generation.
Mary M.