Thanks for joining us
YOUniverse is a wrap! 🥳
You can find all of the free YOUniverse 2021 session recordings below for your playback pleasure.
[ mō-ˈmen-təm ] noun
Momentum
[ mō-ˈmen-təm ] noun
Momentum
The strength or force that allows something to continue or to grow stronger or faster as time passes.
As marketers and sellers, we have a choice. Do we bombard our lists with impersonal, generic, and inauthentic outreach? Or do we invest in meaningful connections and lasting experiences? To create trust we must create experiences that are authentic and relatable.
We call those moments. Moments break your routine. Moments are surprising. Moments change the way you think. Turn moments into momentum and join us in a movement so big, there’s no stopping it.
Agenda
Come to YOUniverse for the education, stay for the entertainment, and ultimately leave with a deeper love and understanding of how to create moments in business.
11 min
Welcome to YOUniverse
Welcome to YOUniverse, and strap in for a day designed to spark imagination and elevate the conversation around what is possible when we put YOU before ME in marketing and sales.
Greg Segall
Chief Executive Officer at Alyce
38 min
Delivering Moments to Build Strong Customer Relationships
Learn how to unite sales and marketing to identify and deliver memorable moments across your entire customer journey to surprise and delight your buyers.
Sydney Sloan
CMO at Salesloft
Dave Phillips
Chief Revenue Officer at Alyce
37 min
Automation Can Deliver Moments, Too
Listen to some of the biggest brands in the MarTech landscape explosion debate how to choose the right tech to deliver memorable experiences that drive momentum in the customer journey.
Tyler Lessard
VP of Marketing & Chief Video Strategist at Vidyard
Courtney Smith
Head of ABX at 6sense
Mark Jung
VP of Marketing at Dooly
Austin Hitchcock
Director of Account Development at Highspot
Darrell Alfonso
Global Marketing Ops Manager at AWS
37 min
Critical Moments That Make Your Event Memorable
Want to know how you keep your event experience fresh? Learn from our resident panel of experts as they share examples on how to put the attendee experience first in your hybrid, in-person and virtual events.
Matilda Miglio
Director of Demand Generation at Dandy
Amrutha Sridhar
Field and Event Marketing Manager at Goldcast
Ashley Levesque
VP of Marketing at Banzai
Mali Shimojo
Strategic Partnerships Manager, Global Events at HubSpot
Janna Erickson
Director of Field Marketing and Events at Domino Data Labs
Genevieve Cashman
Strategic Account Manager at Staples
33 min
Marketing Amidst the Digital Privacy Era
Our resident lawyers and privacy pros will break down how marketing can work with privacy teams to ensure they are on the right side of modern-day data laws.
Pedro Pavón
Global Policy Director, Monetization Privacy & Fairness at Facebook
Andy Dale
General Counsel & Chief Privacy Officer at Alyce
Andrea Migdal
General Counsel at 6sense
Kathleen Patton
General Counsel at CarGurus
42 min
Award-Winning ABM Experiences Revealed
Grab your notebooks as you won’t want to miss ABM practitioners sharing their #1 most impactful account-specific campaign from their career and the type of momentum it created for their brands’ relationship with that account.
Becky Martins
Head of FM and ABM North America at Zuora
Richa Pande
Global Head, ABM Campaigns at HP
Jennifer Leaver
Senior Global ABM Manager at Bazaarvoice
Amber Bogie
Director of Demand Generation at Plug Power
39 min
Harnessing the Power of Community
Notable community organizers join forces to discuss the ins and outs of starting a community and how to use it as a demand lever in a way that remains true to the community’s spirit.
Jared Robin
Cofounder at RevGenius
Rowan Noronha
Founder at Product Marketing Community
Sangram Vajre
Host at Peak Community
Amy Volas
Cofounder at Thursday Night Sales
Stephen Wilkins
Global Director of Sales Development at Dataminr
30 min
Creating Experiences That Cause Conversation
In this fireside chat, learn why customers talk, and why they remain silent. Spoiler alert; it’s in large part to the memorable experiences you create for them along their journey with your brand.
Jay Baer
President at Convince & Convert
12 min
YOUniverse Closing
Hear what the future of marketing technology holds as we continue identifying, delivering, and delighting people through memorable experiences with our brands.
Daria Marmer
VP of Product & Design at Alyce
Kellie Borrero
Senior Product Manager at Alyce
Feeling the love from last year
Momentum
In marketing
Marketing automation has flooded email inboxes with generic and impersonal “touches.” Ew. “Touches.” The word “touches” gives us the chills. You wouldn’t want to walk through life being “touched” by strangers, right? Neither do we.
The key to ousting the “touch” is to leave a lasting positive impact. Watch our YOUniverse sessions to learn from the Moment Makers themselves how to take a “touch” and transform it into magic.
In sales
Every deal, every customer matters. Which means the approach you take to building relationships is the difference between close lost and close won.
Learn how to use moments to build momentum for faster deal cycles, higher ACV, and more close won business. Watch our YOUniverse session recordings where the best minds in B2B share what it really takes to close more deals.